#and like so reliable on ‘what’s trending now’ and so consumeristic and even like a bit narcissistic

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[topfactsworld-blog]

New Post has been published on http://topfactsworld.com/impact-of-data-science-on-web-development/

Impact of Data Science on Web Development

Technology is the only change which is constant. With the emergence of neoteric strategies every day, there are a lot of rises seen in the current environment. Technology represents the surge of IoT into smartphones, to robots accompanying our daily usage!

Meanwhile, Web Development has seen a rise in the past 10 years with the growth of technologies used in Developing Web Applications. The most common languages in Web Development include PHP, Javascript, HTML, CSS, etc. There are a lot of data science application developers in Madurai, while we come up with effective results.

Data Science dealing with scientific methods and algorithms have rendered a high growth in the market. This newfangled technology has ventured into Web Development to render a high-quality outcome.

Data Science and Web Development

As Data Science has imprinted the footprints in every sector of the IT industry, it is time to venture into Web Development as well. So far, Web Development has dealt with, Surveys, Polls, etc.

However, this scene is changing since developers now have access to actionable and reliable data that supports them better to understand consumer behaviour, market trends, and the taste and preference patterns of the consumers. As a result, web apps can be improved and customized to best suit the needs of the target audience.

Here is how Data Science is transforming into Web Development Strategy:

Improving Software Production

At the present moment, Software Developers have to reuse the existing software modules to build functional applications.

Analytical Tools of the Data Science helps the user with browsing the customer data of similar apps and make accurate suggestions about the appropriate features that are popular among and most favoured by the users.

Thus, software developers would no longer have to determine what features should go on the app menu since data will do it all.

Automated Upgrades

With the usage of data, upgrades will no longer be a tedious and elusive task for the team of developers.

The core team of developers needs only consumer data which is generated through online such as Social Media Platforms, online forums, etc.

As the amount of the data gets increasing, Machine Learning stands to be the best option in handling a large quantity of data’s.

Since ML algorithms can ‘learn’ from rising patterns and behaviours, they would automatically trigger version upgrades as and when they consider fit. So, the app would be ‘self-learning’ and improve itself from time to time to fit the bill of the target consumers.

Improving Customization

By incorporating Artificial Intelligence into applications, Developers can easily know the personalized touch of the app.

Since AI continues to keep track of users data and learn the user behaviour with factors such as gender, location, demographic age, etc., it can completely understand the likes and dislikes of the users, thereby guiding developers to design customized apps for targeting the diverse customer segments.

Data Science comes with the wave of change into the Web Development scenario, developers can no longer expect to stay relevant with the skill set they gained decades ago.

Developers need to stay updated with current and emerging technologies by gaining relevant knowledge on those.

Enhancing Personalization

Applications now will have enhanced Artificial Intelligence integrated into its functionality. This makes you understand the applications better.

Your Apps will now act more intelligent by interacting with you in a more customized manner as it will learn, based on the information gathered from the other apps.

How users use an app and would provide to how you use it and the data generated from your usage would enhance your user experience even further.

Already today, much of our smartphones can give us excellent tips based on geolocation, past likes, and interaction with specific brands.

Applications such as Netflix and Amazon, recommendation engines can be lengthened to other web apps that need to provide customized responses.

This is not only the next fad of the consumerist world but also a general direction of app development. The new generation of smartphones, such as iPhone X and the Galaxy S8, have come with built-in AI skills.  

Wrapping Up

As a data science development company in Madurai, we have ventured a lot of Data science strategies into our Web Development Technologies.

If you have any queries, you can reach us through comments section anytime!

[devontroxell]

The Evolution of Animation: The Journey from Entertainment to the Top Marketing Practice

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” – Walt Disney

How dare are you to experiment and open new doors? Creative marketing implies moving away from a soulless consumerist machine to more personal interaction with customers and setting human connections between those who’re creating the brand and those who are part of the consumer community around it.

In recent years, animation has become an integral part of creative marketing for many brands worldwide. They foster relationships with customers by evoking bright impressions and powerful associations through engaging commercial animated videos. Many marketing experts even say that an animated demo video is a top marketing practice for product brands because it allows set an emotional connection between a product and potential customers, increasing its chances to become their choice in the future.

Animation by Vladislav Olshevsky for Fireart Studio

The Rise of Animation in the Advertising Industry

Today, we can see a variety of animation and motion graphics trends in sales & marketing. But you may wonder when it all started. That was the time of Mickey Mouse, Bugs Bunny, Popeye, and many more iconic cartoon characters created by Disney. The history of animation dates back to the golden age of American animation in the 1920-1960s. In 1940, animation first entered the space of TV advertising. Just think of Trix Rabbit, Cap’n Crunch and Mr. Clean – born in the 1950s, these heroes are still with us today. It’s where everything began. Let’s now consider how marketing animation has evolved over the decades.

Modern Mr. Clean

Mr. Clean in the 1960’s via Pinterest

Where It Is Today

Today, animation has become the language of customer loyalty and engagement. Animated commercials help communicate complicated business concepts in an easy to understand form and make a brand message sound clearly. The animation opens countless opportunities for companies to introduce themselves in an original and extraordinary way. Explainer videos for business are becoming an indispensable component of a robust digital marketing strategy and powerful product pitch.

Considering the impact of strong associations on brand-building processes in the customer minds, many companies devise heroes and present them as brand ambassadors in animated commercials. Remarkable character design becomes the embodiment of the brand personality with all its unique treats and peculiarities. Like a logo, it becomes a part of brand identity and significantly contributes to a brand image and recognizability. Be acquainted with James, it’s the main hero of a recent commercial produced by Explain Ninja for Zense.

The animation is not only what we can see on screens. Cartoon characters perform like brand representatives in online ads, web banners, email marketing campaigns, product packaging, billboards, and even print advertising. “No motion” doesn’t mean “no emotion.” First introduced in engaging videos, heroes still help make long-lasting impressions and instill desired associations with a brand appearing in other types of static advertising later.

The Opportunities Animation Opens for Businesses

Animated videos help build a timeless brand image

The animation is a kind of timeless promotion since characters remain trendy over the years and can evolve together with a brand (just like Mr. Clean in the images above). Animated videos can help you build a brand image that exists beyond the trends and times. The cohesive effort of a brand itself and reliable animated explainer video company may be very fruitful for the business.

Animation carries brand messages and slogans through epochs

Animated commercials are so memorable and powerful that they can carry brand messages and marketing slogans through epochs. We may remember a sound single, character design, or brand message from the animated video advertising all life long. Now, imagine that all that’s needed to set powerful marketing is only to support this natural tendency of animated videos by periodically releasing new commercials as parts of the same brand story told in different contexts by a memorable hero.

It sticks to the customer memory with strong associations

As a logical continuation of a previous point, animation makes us remember the emotions we experienced watching the video. The next time when we see a brand logo, we will likely recall that fun animated commercial we might have seen even last week. Why? Because it made us feel something, created bright impressions and set strong associations with a company.

Explainer videos make learning entertaining

Today, many companies use animated explainer videos to educate customers about how to use a product or services. There is no need to read long tutorials anymore because you can get all the essential information about the product in a fun and short explainer video. Some businesses also employ animated videos for internal training and staff workshops. In both cases, an animated educational video makes learning more effective and entertaining at the same time.

Animation works as a powerful attention grabber in advertising

Obviously, there is likely no better way to attract the audience’s attention than through the eye-catching video. Animated videos are often used in advertising since they are catchy, easy sharable across social media, more engaging than any other content type, and allow transferring even complex ideas within several minutes. Hence, many forward-thinking brands use animated video production services to produce remarkable adverts that set them apart from the online competition.

Animated videos help explain a product concept creatively

In an animated video, you can zoom details, show the invisible product components, and demonstrate features creatively. It turns a product presentation into an exciting customer adventure and helps convey the product’s mood and personality, not only functionality.

They tell your brand’s story and help build customer loyalty

Brands can deploy the power of storytelling and tell about the company’s history, manufacturing processes, brand experience, and traditions in animated commercials. The animation is an effective medium for brand storytelling and building trust with customers. By sharing your company’s “Cinderella story,” you can increase customer loyalty. As known, we are always eager to listen about how everything started and scaled, from the very bottom to the top of business success.

Wrapping It Up

Animation has made a long journey from entertainment to where it’s today. Being fun, unsalesy and inspirational, animation has become one of the top marketing and advertising practices that help brands stand out in the over-saturated media space. It makes customers smile, remember, and interact with a brand. It’s the way to innovate your brand, step away from the traditional consumerism and closer to more human-centered marketing. The question is only how dare are you to experiment?

The Evolution of Animation: The Journey from Entertainment to the Top Marketing Practice published first on https://wabusinessapi.tumblr.com/

[viralhottopics]

From Cokes flower power to Kendall Jenners Pepsi ad how ads co-opt protest

Yesterday, Pepsi pulled its new ad in less than 24 hours. Reality star Kendall Jenner giving a police officer a soft drink to calm a protest was immediately called the worst ad of all time. Can big business ever have a place in social activism?

When Nivea ran a recent Facebook ad with the supremacist-friendly tagline White is purity, it would have been reasonable to assume that, as far as misguided promotional campaigns go, it had cornered the market. Then Kendall Jenner stepped forward and offered a police officer a can of Pepsi.

In the two-and-a-half-minute video ad, which the soft drink corporation has now been forced to pull, the most fashionable member of the Kardashian clan is in the middle of a photoshoot when a passing protest march catches her attention. She rips off her blond wig, smudges her lipstick, casts off her couture and strides out into the crowd, surveying the scene, ascertaining, with the careful eye of a young Angela Davis or Gloria Steinem, what needs to be done to advance the cause. (The cause is not clear, as their banners, in the Pepsi colours, consist of painted love hearts, peace signs and the slogan Join the conversation. Perhaps theyre fighting for the rights of teenage diaries?)

Jenner approaches the line of friendly, pleasant-looking police officers and hands one a can of fizzy pop. A woman in a headscarf photographs her triumph. The cop smiles, and does not pepper-spray, beat, shoot or arrest anyone. The crowd party as if they are in the VIP enclosure at Coachella, safe in the knowledge that they have danced their way to a better world.

Live Bolder, says Pepsi, at the end. Bold is certainly one way of putting it. The backlash was swift, furious and witty. Charles M Blow, a columnist for the New York Times, tweeted that he would boycott Pepsi products until the brand apologised for this blasphemy, comparing the ad with the iconic Black Lives Matter picture, which captured nurse Ieshia Evans being arrested in Baton Rouge, Louisiana in July 2016. Cans and bottles of Pepsi were Photoshopped into key moments of the civil rights movement, and pictures of police brutality were captioned with, Kendall, please! Give him a Pepsi!. If there is one area in which the ad succeeded, it was in its ability to unite people across the political spectrum even Piers Morgan called it stupefyingly diabolical and snowflake claptrap.

Its a unique skill to have #boycottpepsi trending among both the right and the left. It managed to alienate both sides of an increasingly polarised consumer universe, says Nicola Kemp, trends editor at advertising trade magazine Campaign, who points out that the ad was made by an inhouse team at Pepsi, which may be why there is a sense that nobody thought to point out its deficiencies before it aired. Kemp argues that not only was the ad tone-deaf, it also failed to make any political point at all, co-opting the imagery, without taking a stand. You get a lot of people saying were in a state of perpetual outrage, that brands should always be aware that taking a stand can create a backlash, and that its better to stand for something than for nothing. But in effect it did both: it stood for nothing, with these anodyne signs, and it still created a backlash.

What about the idea that all publicity is good publicity? There is a growing conversation within marketing that outrage is a form of social currency, and that social currency equates to sales, Kemp says. But that is an overly simplistic point of view. I do think that, honestly, no brand would set out to create this sort of response.

In 1964, Pepsi first used the slogan the Pepsi Generation, which targeted young people and offered its customers an identity based on their allegiance to Pepsi, rather than its competitor, Coca-Cola. In an attempt to win over young, broke people that might also resonate with millennials, Pepsi highlighted the fact that it was cheaper than Coke. Who is the Pepsi Generation? asked a voiceover on one of its ads. Just about everyone with the young view of things. Livelier, active people with a liking for Pepsi-Cola! This, in turn, inspired perhaps the most famous use of activism in advertising history: Coca-Colas Id like to buy the world a Coke ad from 1971. According to its songwriter, Roger Greenaway, using bohemian-looking, racially diverse young people to sing about togetherness did have a point to make. I think it was the flower-power era, and most of America was tiring of the Vietnam war. The lyric, although not overtly anti-war, delivered a message of peace and camaraderie, he explained in 2015.

Dr John Jewell, of Cardiff University, who teaches on advertising, propaganda and political communication, sees a direct connection between the two rivals back again the other way, directly tracing the new Pepsi ad to Cokes 1971 spot. What Pepsi was doing was seeking to show its social responsibility. Its classic cause-related marketing, because in aligning itself with good causes, it boosts sales and brand loyalty.

Just look at this years Super Bowl ads: from Budweiser to Airbnb to Google, a surprising number of ads pushed a Trump-baiting, pro-diversity message. Meanwhile, outside the world of advertising, huge brands are doing their best to signal their progressive sensibilities. Take, for example, Apple providing rainbow-branded T-shirts for the 8,000 members of its staff who marched at San Franciscos Pride march.

The digital era has had enormous ramifications for the advertising industry, which has been forced to adapt, as first reliable broadband, and then smartphones, meant that consumers were able to switch off from campaigns that they would previously have been unable to avoid.

In the 90s, brands could simply throw enough money at a campaign to interrupt their way into culture, according to Dylan Williams, chief strategic officer at advertising agency Droga5, which works with brands such as Uniqlo, Seat and Danone. Thats no longer the case.

In 1999, the US ad agency StrawberryFrog coined the phrase movement marketing; one of its key points is to avoid trying to convince an audience of something they dont know yet, but to tap into what they already believe. A brand should be seen as sharing, not selling. Williams says that there are companies that have taken this approach and used it in a positive way he talks about Nike moving its marketing money away from huge-name celebrities and instead putting it into community training initiatives and races. This appearance of corporate altruism has become commonplace, as car companies create and promote green initiatives, or beauty brands promote a natural look, or fashion companies stick feminist slogans on their T-shirts.

Jewell suggests that when this goes wrong, as it appears to have done with Pepsi, it can be detrimental to activism. Its an easy way for us to politicise ourselves. Its suggesting that you dont actually have to take part in supporting Black Lives Matter if youre white. All you have to do is buy Pepsi and your support is telegraphed. In a way, when we support things on social media whether its weeping for France or praying for Syria thats an extension of that mentality, that we can show our support through consumerism.

But there is a distinction to be made between a 500 jumper with the words Radical Feminist across the chest and the kind of marketing that involves companies actually getting involved in the causes they say they support. This is largely why we have seen so many companies adopting a caring and sharing identity over the past two decades. Hitching its wagon to the environment, or LGBT rights, or feminism, for example, is a way for a brand to look good, which increases consumer loyalty, which makes the brand more money.

Kemp says: Brands such as Unilever are making an impressive investment not just in communicating a message of sustainability but in making a tangible impact on the communities they work within and their employees. She adds: Theyre well thought-out, theyre invested in, they partner with NGOs.

In March, to take just one example, LOral announced it would support the C40 Women4Climate initiative, mentoring 500 women in 10 cities who are working towards possible solutions for climate change. This commitment reflects two of LOrals major orientations: gender equality and climate protection, said Alexandra Palt, LOrals chief sustainability officer, at the time. Its just one part of a wider initiative for the brand; its mission statements read more like those of an NGO than a cosmetics company.

Jewell says that ultimately, if a business is making money while also putting that money where its mouth is, then it seems pointless to complain about it. You could argue that it does deflect criticism, but on the other hand, if it does actually save lives or improve the conditions of some people, that has to be a good thing. In many ways, just as technology has forced companies to change the way they persuade people to give them their money, it has also meant they are forced to behave better. What greater visibility these companies now have in the digital era means they have to act more responsibly now, because if they dont, it does affect sales, says Jewell.

That is just one of the many ways in which the Pepsi ad fell down: in its crude and multilayered appropriation of political activism, it acted irresponsibly, while attempting to do so under the banner of a social conscience. It seemed like an attempt to hoodwink its intended audience, and if there is one thing young people are wise to, its any sense that theyre being cheated.

Kalle Lasn, editor of the anti-consumerist publication Adbusters, says: Its the highest order mindfuck Ive ever seen the Donald Trump of commercial advertising.

Williams draws the same comparison. Frankly, its as if Donald Trump created the spot. The dystopian read on where brand communication is going is the awful current reality of a post-truth world, where we lie, we create alternate facts, we try to hoodwink the public with artifice, we sidle up to a couple of celebrities, and we hope that 51% of the population like it. I think it could be the worst ad of all time, and we have made a fair few of those, as an industry.

Still, he says, there has been at least one positive to come out of it for once, everyone has been on the same side, even if just for a moment. For me, the most refreshing thing about today is that everybody hates it, he says.

Read more: http://bit.ly/2oftNs9

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